During the first hard freeze with water coming in, nobody is waiting for your homepage animation.
Nobody in this situation is browsing
An ice dam is pushing water into an upstairs ceiling. The furnace quit overnight. A gutter came off the fascia and took part of the soffit with it.
They are not assessing your workmanship. Three things, fast: you handle downspouts, you come to Clintonville, this is the number.
Assume everything is against you
Everyone rings at once in a freeze, brick and basements swallow reception, and a cold phone throttles itself. Those three arrive together every winter.
Build for the customer out on a German Village alley and the comfortable one takes care of itself. Words first, images after, nothing standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about august move-in of the service page. Parked behind a footer link it may as well not be offered.
Then define it. Someone answers until ten. Ring-back inside the hour. Freeze weeks run worst-first and the rate is higher. A vague answer near whether you go outside the outerbelt is read as no. Left vague, people read it as no.
Buttons that work with gloves on
The August Move-In, phone in one hand, standing over a downspout. Links the size of a pencil eraser packed together do not get hit.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with a downspout for an hour.
Put a stopwatch on it
Next job out on a German Village alley, try to book yourself through your own form and time it properly.
The number usually lands badly. What you approved on a monitor is not what a customer meets standing in a frozen driveway.
